A business added a picture of a person to its landing pages and registered a 102 percent rise in signups. Similarly, a company made its Call-to-Action buttons more prominent and included them in content area only to record a jump of 19 percent in conversions. These case studies by Kissmetrics reveal some fascinating facts about how website design tweaks can heft up your conversion figures.
Here’s a wrap up of 8 web design tactics that professionals at leading web development companies have used to shore up their conversion figures.
- Liven Up Your Call-to-Action Buttons
To drive up your conversions, you ought to make your Call-to-Action buttons prominent and lively. Not only there must be the right contrast and color but also a touch of animation to grab the attention of the visitors with motion.
Animated CTAs, unlike their static peers, exhibit greater visibility and hence attract action. But overdoing the flash work may divert the attention from your product so do it with caution.
- Scrolling Pips Navigation
The proliferation of smartphones has turned many a concepts upside down. Scrolling, which was viewed as pesky and repulsive, is a welcome element in website designs now. The reason is simple. Majority of people are now visiting sites on mobile screens, and prefer scrolling down instead of navigating from one page to another. This “no-hiccup” experience reduces the chances of visitors bouncing off and eventually impacts conversion rate.
- Try Shopping Cart Marketing
I bet you’ve been a beneficiary (or victim) of this subtle design trick aced by online stores. Shopping cart marketing is simply planting a sentence such as – “Customers Who Bought This Item Also Bought” or “You May Also Like.”
Studies vouch that this design tweak can inflate conversions by on e-commerce platforms by somewhere between 10 to 30 percent, which is superb for the little backend effort that goes into clubbing and suggesting related products to the visitors on their way out.
- Micro-targeting with Age-Responsive Designs
Age-Responsive Web Designs, as the name suggests, pivot around the visitors’ age, presenting varying sets of content to users from different demographics. For example, landing pages for kids will feature more vivid hues, fancy fonts and text sizes, while those targeting adults will exhibit toned-down versions.
Apparently, this tweak seems to be too small to make any difference but its quality to bond with the visitors at their level affects conversion.
- Get Chatbots to Work
Leaving visitors on your site unattended is a crime. Unwittingly, you are prompting them to bounce off with their query. Also, you cannot be there all time entertaining everyone that frequents your site. A small tweak here can work wonders.
Get chatbots, the software programs designed for automated response, to work. You will be doing your conversion figures a world of good because (a) Visitors appreciate when their queries are handled immediately (b) You are holding your site users from bouncing off midway.
- Cut Load Time with Skeleton Screens
Loading pages are a big put off to impatient visitors. Nobody has those extra seconds. How can you get hold of these “flyers?” There is a smart design tweak to cater to this part. Go for skeleton screens, which dish out part content in a flash, instead of loading the entire page. This tricks the visitor in believing that the page is loading almost instantaneously, keeping the bounce rate down while cranking up conversions.
- Cinemagraph Images Literally “Move”
Cinemagraph images in website design are literally “moving,” with pun intended. These still photographs with minor, recurring movements of a specific part can drive click rates 60 percent higher compared to static ads.
Why? Because Cinemagraph images arrest viewer’s sight with subtle movement and also seamlessly fit with social media marketing, thus augmenting the power of Web Design & UX To Boost Sales .
- Leverage Value-based Exit Overlays
Your website design can take a cue from brick and mortar stores. “Cunning” salespersons, if I may take the liberty to use that qualifier, gauge when a potential buyer is nearing a threshold point while haggling. Very tactfully, they add a little more value to the offer in last ditch attempt to seal the deal.
Your website design can achieve the same results with value-based exit overlays that spring out a freebie or a discount to woe the lead and drive conversion.
Web users are evolving and so do web design and development. The tactics listed above are vetted from the many hits and misses that digital marketers came across in 2017. You may employ a combination of these methods and check what works best for you. As the New Year approaches, you can expect design and UX elements to expand their realms, offering more innovative ways of marketing and conversion.
Anurag Gupta is a budding entrepreneur with stakes in WeblinkIndia.net an acclaimed Web Designing & Development Company, headquartered in India. He also happens to be a keen writer, sharing insights, tips, and tutorials on subjects related to the ever evolving landscape of Web Designing and Development.